MIND THE VALUE GAP: ARE YOU MINDING YOURS?

Today, people—whether employees or customers—expect transparency from the organisations they engage with. This means value propositions need to be treated as strategic, holistic tools. When Employee Value Propositions (EVP) and Customer Value Propositions (CVP) are managed in isolation, the result is often misalignment, incoherence, or even broken promises. The fallout? Lost employees, lost customers, and, ultimately, lost revenue.

I sometimes partner with the fab team at Futurecurve who are passionate about aligning the human experience within the company system. We share the view that EVPs and CVPs are two sides of the same coin—inseparable and equally vital to an organisation’s health and success.

If you’re a business leader, such as a CEO, or a function lead, like a Chief People Officer, Chief Marketing Officer, or Business Unit Head, these challenges—attracting and retaining both employees and customers—are likely top of mind for you too.

Understanding the interconnectedness of business and people—and seeing employees and customers as intrinsic parts of a unified value ecosystem—is not just important; it’s business-critical.

Together we have written an in-depth, 3-part white paper: Aligning your Employee and Customer Truth. In it, we delve into the heart of this challenge, covering:

1. Minding the gap: Why companies often develop a "value gap" for employees—and how to close it by crafting a compelling EVP that creates a win-win for everyone.

2. Aligning the truth: How connecting your EVP and CVP fosters choice and control for both employees and customers, driving retention and profitability.

3. Integrating and adapting: Practical steps for integrating these value propositions and tailoring best practices to fit your unique business culture.

We get it – finding time to read an in-depth white paper amidst your busy schedule can feel like a tall order. So, here’s our invitation: carve out just 30 minutes from your day, pour yourself a great cup of coffee, and dive into what we believe is a thought-provoking and stimulating read. We’re confident it will add value to your work—and maybe even spark some exciting new ideas.

Get hold of your copy here and do let us know what thinking and ideas it stimulates!